08 Apr BaselWorld, GlobalShop & Orlando IAADFS, what’s been happening?
What’s been going on in the Exhibition World recently?
Exhibition season is in full flow currently, theres so many great events happening around the world as we speak. We don’t always get the chance to attend these events ourselves but for the most part we have colleagues in attendance who can report back to us about major highlights and key findings, so we thought we’d compound some of those highlights into a short post for you.
First up was the reported impressive BaselWorld 2015. It’s a show dedicated to the watch and jewellery sector and is hosted in the town of Basel, Switzerland. Regular highlights include the brands Omega and Rolex, who always put on an impressive display amongst 2100 other exhibitors. Reports from our colleagues who attended state that when it comes to pushing the boundaries of watchmaking, this years show didn’t disappoint. One company in particular of note were Arnold & Son who displayed an impressive classic range of time pieces and displayed the introduction of an oil-temperature gauge to the Ressence’s Type 3 (the dial floats in oil that’s heat-sensitive).
There was an old world feel to the show, even despite the recent introduction to the market of the apple watch. This really meant exhibitors were displaying an array of watches that were stylistically classic and simply beautiful.
Next on the Exhibition highlights is the enormous Vegas GlobalShop. This is a behemoth of a show, GlobalShop is the worlds largest exhibition for retail design and shopper marketing. With 5 pavilions focussed on specific needs of each sector, VM, Digital, Fixturing, Design & POP. One of the Key findings from this show is reported to be the movement of tablets as a major instore marketing tool. This notion has been around for a while now (MacDonalds and Tommy Hilfiger to mention are doing that already in Europe) but there was reportedly a sizeable push to focus retailers and brands into the possibilities this technology holds. The idea being that people who are playing games instore have a longer dwell time therefore better chance of selling products and improving brand reach.
Finally, we have the Orlando IAADFS, which is the International Association of Airport Duty Free Stores. This annual show in Florida “The purpose of the IAADFS is to promote the airport duty free industry as an important segment of the international business community; provide activities whereby operators of airport duty free stores and their suppliers can exchange information on products and their duty free market potential”.
Reports from the show state that particular highlight exhibitors were Bacardi and Beluga Vodka who used the show to really establish a push into the american market. This is a company that had great success in Europe and the middle east so this was a great exhibition to start to establish an american presence.
Theres some great shows out there. Did you attend these shows? if so what are your highlights? Let us know by dropping us a line or adding a comment below.