Interactive digital signage

Interactive digital signage… whats it all about?

Well this rather interesting use of technology within the retail display industry is really growing in popularity. The video below shows an interesting use of the technology at Kinetic in Shanghai way back in 2008 (just think of it like a massive iPad).

Things have of course moved on since then as the technology has developed. Interactive digital signage offers the consumer a new experiential marketing opportunity of a service or product, also providing the opportunity to personalise that experience. As this video shows.

The other advantage of delivering information through Interactive digital signage comes in the form of traceable market data, gathered through the consumers own interaction. This can enable better targeting instore gathered through information obtained directly from the customers on location.

If you’d like to incorporate Interactive digital signage into your next campaign just get in touch with us.

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