About This Project

Upright UK’s groundbreaking pop-up ‘KK Shop’, for Selfridges Krispy Kreme Factory, was created to enhance the donut makers in-store presence. With an exclusive, inviting area, it allowed shoppers to explore and buy branded items including pre-packed donuts, apparel and giftware. Working to a strict budget, this durable solution was designed to inspire, as well as being robust enough to be ‘popped up’ in several locations over its working life.