The 100% Design Show

100-Design-4-resizedIn September 2014 we attended the 100% Design Show at Olympia, London. 100% Design is officially the biggest and longest-running contemporary design event in the UK, with over 27k visitors in 2013. It was first staged in 1995, and the show celebrated its 20th edition with designers from the world over.

This year, 100% Design created the ‘Design Kaleidoscope’, the theme of the show and an exhibition space dedicated to past and future design collaborations. In addition, and unique to 100% Design, on display were a series of 10 collaborations with leading international designers, creating thought-provoking installations.

The installations by El Ultimo Grito, Turkishceramics and the iAlter by NBBJ were all incredibly impressive concepts. The one that caught our eye was the ‘Maker Carousel’ by Mette, who explored 3D printing, hand-making and tech-integrated technology in an installation that made for a truly interactive and experiential spectacle.

The award-winning layout of the show was defined by six sections; International Pavilions, Emerging Brands, Interiors, Office, Kitchen & Bathrooms and Eco Design & Build, with a number of Upright UK’s clients making their present felt throughout.


It had to be something spectacular for their 20th edition of the show and it was, providing some truly impressive design ideas and real invention.


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